CAA Anuario 2024

The Future of Media Sports media in the era of fragmentation Effective 100 Media 100 Creative 100 The future of measurement Short-form video Global Ad Trends | Social media reaches new peaks The future of digital commerce Health of creativity Cannes Lions | Creative Impact The future of programmatic Beyond the Buzz Building belief Global Ad Trends | Gaming Beyond the horizon Global Ad Trends | Baby Boomers’ big digital shift The Future of Strategy Global Ad Spend Outlook Marketer's Toolkit The Voice of the Marketer Diversity, Equity & Inclusion (DEI) Bridging The Gap Generative AI Outlook Future of Media Agency Remuneration Supplier Diversity Playbook Media Budgets Cultivando contenidos Culture & Trends Report