El objetivo del reporte de la WFA (Federación Mundial de Anunciantes) y MediaSense es comprender los diferentes modelos utilizados por los principales anunciantes.

• Which model are you? Evolving archetypes + Service models.
• Last two years: Consolidation, Internalisation + Specialisation.
• Next three years: Flexibility + Simplification.
• Identifying the gaps: Talent, Tech + Commercial.
• Fit for future purpose? Agency perspective on models.
• Recommendations.