2025
Radical Innovation.
Circular Marketing & Growth.
- Creating upstream value.
- Mainstreaming use-phase behaviours.
- Levelling up circular capabilities.
Creativity into Action.
Circular Marketing & Growth.
• Tell the sustainable living story.
• Scale the story.
• Reinforce trust.
DESCARGAR reporte (en inglés / requiere registro)
DESCARGAR playbook (en inglés / only members & #SociosCAA)
2023
The Sustainable Marketing 2030 report.
Un estudio de la WFA a nivel global reveló que más del 90% de los marketers en el mundo creen que las marcas pueden contribuir a mejorar el medio ambiente.
- Progress of the company and marketing function on the sustainability journey.
- Sustainable transformation opportunities and challenges.
- Marketing levers for sustainable growth.
2022
Global Guidance on Environmental Claims.
- What are environmental claims?
- What are misleading claims and why are they a problem?
- What is the country-specific legislation and advertising standards?
- What is copy advice and where to get it?
- What are the global environmental principles based on international best practice?
2021
Marketing & Sustainability.
Closing The Gaps.
New research suggests marketers lag corporate progress on the sustainability journey.