2025 | Creativity into Action
Circular Marketing & Growth.

Three principles for progress:
• Tell the sustainable living story.
• Scale the story.
• Reinforce trust.

2024
Un marco de crecimiento sostenible para el marketing.

Un estudio de la WFA a nivel global reveló que más del 90% de los marketers en el mundo creen que las marcas pueden contribuir a mejorar el medio ambiente.

The areas of focus for this report include:
• Progress of the company and marketing function on the sustainability journey.
• Sustainable transformation opportunities and challenges.
• Marketing levers for sustainable growth.