Major brands wary of using AI influencers. The results are based on 33 respondents from 27 multinational brands, with an estimate global ad spend of 65 billion USD. DESCARGAR informe (en inglés / only members & #SociosCAA activos)

Navigating the path to transformative insights partnerships. • Opportunities for growth. • The change we need now. • The future of insights is influence. DESCARGAR informe (en inglés / only members & #SociosCAA activos)

Appointing media agency networks on a global or multinational basis. A voluntary headline guide on how WFA members might consider adapting existing templates published by the ISBA and ANA for use across multiple markets. • Brilliant Basics. • Clauses you may consider. • Hot Topics. • Common Challenges.... Ver +

New WFA research indicates 60% of marketers say influencer marketing is becoming more important. WFA has launched new guidance for brands as regulatory and reputational pressures grow. DESCARGAR informe (en inglés / only members & #SociosCAA activos)

2025 WFA research reveals new trends showing how brands are responding to changes in content production. Outsourced on-site model on the rise, GenAI is slowly gaining traction, centralisation is back and social and short-form video are a top focus. DESCARGAR informe (en inglés ... Ver +

Helping WFA members, in a time of unprecedented change, to navigate the future and drive sustainable growth. • Marketing fundamentals are at risk. • Leaders seize trends and insights to unlock growth priorities. • Cross-functional integration remains a huge challenge. • Leaders seamlessly combine AI and human thinking. • ... Ver +

2025 | Creativity into Action Circular Marketing & Growth. Three principles for progress: • Tell the sustainable living story. • Scale the story. • Reinforce trust. DESCARGAR playbook (en inglés / only members & #SociosCAA) ... Ver +

2025 Key insights into global advertiser media budget decisions and market sentiment for 2025. Una investigación conjunta de WFA y Ebiquity indica un nuevo aumento en los presupuestos de medios para el próximo año. El 49% de los encuestados del lado de compras anticipa aumentos en el presupuesto, en comparación con ... Ver +

Las grandes multinacionales recurren a la diversidad de proveedores para atraer a una base de consumidores más amplia. LEER resumen (en inglés) ... Ver +