Virtualization is the next phase of transformation. It’s changing how we interact with the digital touchpoints in our lives—it has also set the stage for the metaverse. As more headlines espouse the benefits the metaverse will bring to digital audiences, it’s important to step back and understand the overarching concepts that are critical to the success of virtualization. This report provides a straightforward overview of the metaverse with the context you need to gain a better understanding of the space.